Sunbears Co-creation Project
The future
we create together
We believe that the best ideas come from -
the passionate, the professionals, and the team.
"I was pleasantly surprised by how quickly the system was created. It's possible that the developers leveraged a more complex system like staff management and were able to easily organize the data and perform necessary calculations. I'm very grateful that they were able to complete the task so efficiently and without any complications."
-Coach Usui, Former S&C Coach of Waseda University Rugby Football Club and the Sunwolves, Japan
Over the past eight years, Sunbears has thrived on co-creation, collaborating with coaches, trainers, and IT experts globally. This partnership has not only facilitated knowledge exchange but also built a community rooted in empathy and support. Highlighting our innovation, we've engaged in research-based cooperation with prestigious entities like the Tokyo Institute of Technology and the Toyo Ice Hockey Club, reinforcing our commitment to developing cutting-edge solutions. These collaborations emphasize our foundation in research, driving us toward enhancing team management and performance technologies. We invite you, our fellow sport technology enthusiasts, to join this evolving journey.
Together, we make it happen.
How do we co-create?
Our co-creation journey at Sunbears is not just about pooling insights; it's about creating mutual value. Every year, we incorporate major updates with inputs from sports professionals worldwide. This collaborative model is built on the principle that both Sunbears and its partners thrive by offering and receiving unique value propositions.
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Each year, Sunbears introduces multiple updates and 1-2 major software upgrades, which are a result of ideas from various sports experts. Imagine having the wisdom of sports legends, the insights of top coaches, and the acumen of safety experts packed into your software. That's what we do at Sunbears! Each update is a journey from their brilliant minds to your hands, ensuring you're always at the cutting edge of sports training and coaching.
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Picture this - a 4-6 month adventure of creation and innovation. You're not just a spectator; you're part of the creation team. Alongside our IT experts, you help guide Sunbears from a nascent idea to a polished, powerful tool. From brainstorming to beta testing, your voice is heard every step of the way.
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Our mantra is flexibility and efficiency. With Agile methodologies like SCRUM and Kanban, we navigate the development and support phases with precision and adaptability. Our virtual meetings, scheduled weekly or bi-weekly, are your window into our world. They're not just updates; they're interactive sessions where your feedback breathes life into our software.
We're not just building software; we're crafting the future of sports, and you can be a part of it. If your institution is rich in data and hungry for innovation, let's collaborate. Together, we can turn data into breakthroughs and bring groundbreaking features to life in Sunbears.
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At Sunbears, the horizon is always exciting. We're pioneering a future where sports meet AI in the Sunbears Cloud Campus. This platform isn’t just software; it's a crystal ball. It forecasts trends, uncovers hidden patterns, and provides critical insights that propel sports to new heights, all while ensuring safety and health. This AI magic is fueled by vast, high-quality data, handled with the utmost respect for privacy and compliance with GDPR.
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Our team spans the globe, yet we're united in our mission. If you're in Japan, the UK, or the US, we're ready to meet you face-to-face for testing and setup. Our schedule is like our development process - flexible and tailored to your needs.beta testing, your voice is heard every step of the way.
Meet the innovative team behind the tech
We believe that behind every great innovation is a team of dedicated individuals who bring it to life, and Sunbears is no exception. Our journey has been powered by a collaborative team of exceptional software architects, developers, and UI/UX designers, all committed to transforming sports through technology. Their collective expertise and creativity have paved the way for solutions that not only meet, but anticipate the needs of athletes and coaches. Thanks to their unwavering commitment, Sunbears has become a reality and continues to grow and improve with time.
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Recognized as one of the "co-fathers" of Sunbears, Attila serves as the CTO & CBDO of ITware, where he leads the development team with unmatched expertise. Attila recently augmented his expertise by earning two PhDs - in Computer Science and respectively in Health Sciences. These advanced degrees further empower his ability to integrate sophisticated AI solutions into sports technology, addressing complex challenges with innovative strategies. Under Attila's leadership, Sunbears is renowned for its agility in adopting and adapting to technological advancements, ensuring our solutions remain at the forefront of the sports industry. His steady hand not only guides Sunbears through rapid changes in technology but also instills a sense of security and trust among our partners and users, establishing Sunbears as a reliable and visionary leader in sports technology over the long term.
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Since our partnership began in 2016, Sunbears and ITware have been dedicated to pioneering innovations in sports technology. ITware brings over two decades of expertise in custom software development and system integration. Recognized as one of the Top 10 Software Development Companies in Hungary, their role in the IT sector has been crucial in enhancing our collaborative efforts to deliver cutting-edge AI and machine learning solutions. We are committed to supporting sports teams for the long term, actively enhancing our injury assessment tools and mental health resources. These initiatives ensure our technologies not only improve performance and strategy but also foster athlete well-being and resilience. By focusing on holistic development, we are setting new standards in sports technology, empowering teams with smarter, sustainable tools for a healthy sporting future.
What we’ve created together
Sunbears, the most recent project of FBTriangle, is a coaching software for team management and strategy building by creating practice drills, animations, playbooks, training plans, data reports, and scorebooks. We want to say thank you to our collaborators that brought new ideas for practical solutions and innovations to life.
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![Sunbears EAP/ Emergency Action Plan Draw]()
EAP/ Emergency Action Plan Draw
Co-created with Yutaka Saho, Certified Athletic Trainer, Executive Director of Sports Safety Japan (All sports)
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Playback (Match Recording Application)
Co-created with Yutaka Saho, Certified Athletic Trainer, Executive Director of Sports Safety Japan｜Takahito Suzuki, Director of Technical Department, JIHF (All sports)
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![Sunbears Drill Creation & Management (Ice Hockey)]()
Drill Creation & Management (Ice Hockey)
Co-created with: Co-created with Takahito Suzuki, Director of Technical Department, JIHF｜Tomomi Iwahara, former Head Coach of Women's Ice Hockey, Nippon Sport Science University
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![Sunbears Drill Creation & Management (Basketball)]()
Drill Creation & Management (Basketball)
Co-created with: Yoshiyuki Sakai, Head Coach of Kokugakuin Kugayama High School Basketball Club
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![Sunbears Sports Team Tool_Player/ Position Statistics]()
Player/ Position Statistics (Ice Hockey & Basketball)
co-created with Tomohiro Usui, Former S&C Coach of Waseda University Rugby Football Club and the Sunwolves, Japan
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![Futsal Drill Library_Sunbears Co-creation Project]()
Drill Sample Library (Futsal)
Co-created with Rafa Merino Rodríguez, UEFA A Pro from RFEF, Head Coach of the Philippine Women’s National Futsal Team
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![Injury Assessment Sheet_Sunbears Co-creation Project]()
Injury Assessment Sheet
Co-created with Kouta Nagayoshi, AT, Conditioning Coach of JSC High Performance Support Project, Japan (All sports)
How we give back
We currently operate with limited financial resources; nevertheless, we want to provide materials and resources to support each of our collaborators as far as possible. As one of our collaborators/contributors, we are pleased to offer you:
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At Sunbears, we're creating a future where sports and tech enthusiasts connect and thrive. Since 2016, our global network has grown, and soon, a dedicated platform will take this community to new heights. We are humbled by the journey so far and excited about what lies ahead. This upcoming space is for you: to share, learn, and explore the boundless possibilities in sports and technology. Stay tuned as we embark on this new chapter together.
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A full-year All-in-One access + *full (team) training/support during the co-creation period will be provided. For long-term collaborators/teams, the free access will be extended automatically.
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Upon request, team-branded merchandise such as jerseys, water bottles, or equipment bags featuring both our logos will be provided. Details and arrangements for this can be further discussed to suit the team’s needs.
*We truly understand that every team/club has unique needs and requirements. Please feel free to discuss them with us, and we'll go above and beyond to provide you with the support you require. We're here to help!
**The training/ support sessions can be scheduled either in-person (Japan, UK, and the US) or online.
Celebrating Our Journey and Looking Ahead
(As of Spring 2025)
We’re thrilled to announce the rollout of Phase 7 at Sunbears—a milestone that brings significant system upgrades and innovations to our sports team tool. Building on the success of Phase 5 in 2022, Phase 7 cements our position as a provider of one of the most adaptive, cost-effective, and innovative solutions in the market—tools designed to solve real problems for teams, coaches, and players every day.
This achievement wouldn’t have been possible without the incredible collaboration of our co-creators, the dedication of our development team, and the valuable feedback gathered through rigorous testing. Together, we’ve refined and expanded our platform, including key updates to the Sunbears Playback app. Now supporting six sports, the app offers tools like live event recording and integrated team performance insights, powered by the Match Management add-on, enabling coaches and players to make data-driven decisions in real time.
Phase 7 represents more than just a technological upgrade—it’s a reflection of the collective effort to build a system that’s solid, adaptable, and ready to help teams thrive.
Introducing Phase 8: Elevating the Game Together
As we celebrate the advancements of Phase 7, we’re proud of how far the Sunbears Sports Team Tool has come. With its versatile features for sports strategy, training management, performance optimization, and team collaboration, Sunbears has already become an indispensable tool for teams across six sports. The feedback from coaches, players, and trainers continues to affirm the platform’s ability to meet the evolving needs of the sports world.
But at Sunbears, we believe there’s always room to grow—not because what’s here isn’t enough, but because innovation opens new doors for teams to thrive. That’s why we’re excited to introduce the next step in our journey: Phase 8.
What’s Coming in Phase 8?
Phase 8 is all about building on the solid foundation of our current platform, enhancing key features while introducing new tools to push the boundaries of what’s possible in sports. This phase represents more than just technological advancements—it’s a commitment to unlocking new opportunities for teams to grow and succeed
It’s not about fixing what’s missing but about evolving together. By collaborating with you—coaches, players, trainers, and managers—we aim to create tools that deliver even greater value. These enhancements and innovations will empower teams to strategize smarter, train better, and perform at their best.
Main Features to be Enhanced in Phase 8
Injury Assessment with First Responder Features:
Expanding our existing injury assessment tools to provide first responders with fast, actionable insights during critical moments.Dashboard UX Optimization:
Fine-tuning dashboards to make them even more intuitive and tailored, so coaches and players can quickly access the information they need.Training Load Analytics:
Evolving our current RPE/sRPE and attendance tracking into deeper analytics, offering teams a clearer picture of workload management and performance.Personalization:
Enabling even greater flexibility to customize insights, dashboards, and training plans based on individual goals and team dynamics.
New Main Additions in Phase 8
Burnout Tracking:
A completely new tool designed to monitor and prevent mental and physical fatigue, helping teams maintain peak performance while prioritizing well-being.AI-Powered Strategy Tools:
Developing AI capabilities to support tactical planning and game strategies, tailored to your coaching style and team needs.
Why Join Us?
Your insights and expertise are at the heart of Phase 8. Whether it’s refining existing tools like dashboards and analytics or shaping groundbreaking innovations like AI-powered strategies and burnout tracking, your contributions will directly influence the future of sports technology.
By working together, we’re not just advancing a product—we’re shaping the future of sports. Sunbears is proud to lead with a tool that’s already trusted, adaptable, and impactful. With your help, we can take it even further—enhancing how teams strategize, train, and perform.
(A table with specific professional areas we’re seeking will be attached below.)
Not ready to dive in? No worries—your ideas are still very welcome!
If you have an idea that could help shape the future of Sunbears or improve the sports coaching experience, we’d love for you to share it with us. Just head over to our Feature Request Form and let us know what’s on your mind.
Every idea counts—and yours might just be the spark we’ve been looking for.
Feeling excited to try out our latest features before anyone else? Join our Beta Program Community and help us shape the future, firsthand!